YOUR DATA.
YOUR RIGHTS.
Analyzing... This may take up to 60 seconds.
Analysis Results
We created a pixel tracker.
To help you understand how your data may be collected by third parties.
Pixels are lines of code embedded in websites, which can be used for analytics and targeted advertising. We believe everyone has a right to know how websites collect and share data about them, including through pixels. So, we created a pixel tracker.
How it works.
Enter a URL in the search bar to begin. Our pixel tracker will analyze the webpage for common tracking technologies and identify key categories of data they may collect. This includes cookies and unique identifiers, which are often used to track users across different websites.
What pixels we include.
This tool scans websites for common tracking technologies like Meta Pixel, Google Analytics, Google Tag Manager, Adobe Experience Cloud, and TikTok Pixel.
Understanding the results.
Cookies
Cookies are small text files stored in your browser. They can be used for variety of purposes — from remembering your preferences to tracking activity across websites. In many cases, cookies can be used to identify users and link their browsing behavior across different sessions or websites. Third-party cookies (like from Facebook or Google) can follow you across multiple sites and can be used in connection with ad targeting. If cookies are detected, you'll see this under Cookies & Device Identifiers.
Full-String URLs
When third parties receive full-string URLs, they don't just know which website you visited — they can see the exact page you viewed, including possible search terms or query parameters that brought you to that page. This can reveal sensitive information about your activities, behavior, and interests. If full-string URLs are transmitted through a pixel, you will see this under Browsing Behavior.
Event Data
Certain websites use "custom" or "standard" events to send even more information about your interactions to third parties. For instance, a company may use an event like "user_checkout" to signal that a user has entered the checkout process on their website. While our pixel tracker does not detect which events or payloads are sent by any given website (since they can vary) it can detect if the website is using an event logging function. If detected, you'll see this noted in the results under "Event Type" and "Event ID."